Thought this article is really interesting from a marketing point of view.
With kind acknowledgement to ‘The Wall Street Journal’ March 16th 2011
Why Book Covers Get an ‘Indian’ Makeover
When Indian novels are published abroad, quintessential Indian motifs like gods and elephants tend to crop up on their cover. Exhibit A: The debut novel ‘Serious Men,’ shortlisted for the Man Asian Prize.
The UK version is the Amazon cover with the wee boy. The Indian one is muted colours and no Indian Gods on it. What does it say about readership in each of the continents?